Meishell is a coffee company that sells exotic coffee experience. The Meishell team was looking for a one-stop shop solution for the company’s rebranding, website and advertising needs. From a massive agency hunt, we got the job. The success of the entire project relied on the outcome of the rebranding campaign. We were tasked to create a new tagline, new logo,  and new look and feel for the overall brand.

While rebranding was in motion we also designed new coffee bags that would stand out on the shelf and feel good in the consumers hands. We wanted these new products to feel valuable, upscale but affordable. So we  created Meishell Premium and Meishell Blend.

A great product needs a great website in order to sell. We wanted the website to be modern and simple to navigate from beginning to the end of the sale process. We also produced many radio and TV commercials for advertising purposes. From rebranding to product development, website design and commercial production, our state of the art strategies were created to make Meishell a reference in the coffee industry and to exceed its sales KPI to become exponentially more profitable.